See it in action
Maximize Productivity with Fast, Accurate Colony Counting
Food safety and quality are always top of mind, and today's labs are continually asked to do more — faster. Manual colony counting is time-consuming, prone to variability, and pulls technicians away from critical tasks.
The Neogen® Petrifilm® Plate Reader Advanced uses breakthrough technology to automate counting and deliver consistent, reliable results. Powered by expert-trained fixed AI networks, it identifies colonies, gas bubbles, and foreign debris with precision — helping your lab save time, reduce repetitive work, and enhance consistency so your team can focus on what matters most: delivering reliable results and protecting your brand.
Key Features & Benefits:
- At-a-Glance LED: Quick status indicator for streamlined operation.
- Fixed AI Accuracy: Advanced counting algorithms trained on thousands of samples.
- Enhanced Capabilities: Annotate plates, edit counts, and reclassify colonies with ease.
- Actionable Insights: Store results and analyze trends with built-in reporting tools.
- Barcode Integration: Reads 10 types of barcode symbologies for seamless data capture.
Third-Party Validated. Globally Recognized.
The Petrifilm Plate Reader advanced is now validated according to ISO 16140-2 for automated enumeration through NF Validation by AFNOR Certification or MicroVal with seven Petrifilm Plate types: AC, RAC, RYM, REC, SEC, EB, STX plus STX Disk. That means your automated counts are independently verified to deliver results equivalent to reference methods — giving your lab the confidence to automate without compromising accreditation or audit readiness.
Real‑World Lab Performance
Real labs. Real results. See how food safety labs are using the Petrifilm Plate Reader Advanced to reduce enumeration time, streamline workflows, and free up technicians for higher-value work.
A Productivity Analysis of the Neogen® Petrifilm® Plate Reader Advanced
Manual Microbial Interpretation vs. Automated Interpretation
How a Lab Increased Testing Efficiency – Customer Testimonial


Take Lab Automation Further with the Petrifilm Automated Feeder
Enumeration is a critical but time-consuming task. For high-volume operations processing 100,000+ plates annually, the Petrifilm Automated Feeder is the next step toward complete automation. Working seamlessly with the Petrifilm Plate Reader Advanced, it frees up your most valuable resource — your people — by increasing reliability, traceability, and throughput so your team can focus on higher-value work.
Key Features & Benefits:
- High-Speed Throughput: Automatically feeds and enumerates up to 300 Petrifilm Plates in just 33 minutes
- Seamless Data Integration: Continuously pushes results directly into Excel for easy LIMS connectivity — no manual transcription
- Error Prevention: Built-in separation station picks and separates plates to avoid mistakes.
- Smart Sorting: Dual bins organize enumerated plates for streamlined workflow.
- Full Compatibility: Works with Petrifilm Plate Reader Advanced and Petrifilm Plate Manager software
Complete Automation that Fits on a Lab Bench
1. Load the Bin.
Load up to 300 Petrifilm Plates into the input bin in one minute.

2. Press Start.
Yes, it’s that simple. With one touch, the Petrifilm Automated Feeder starts automatically enumerating.

3. Review Results.
Technicians can quickly review results via the thumbnail view and confirm colony counts.
Featured Training and Support

Get the Most Out of Petrifilm Plate Reader Advanced Software
Watch the webinar to learn practical tips for improving Petrifilm Plate Reader Advanced data export, LIMS integration, and workflow efficiency using barcodes or worklists. You’ll also discover powerful reporting and analysis features that help rapidly identify sanitation issues and strengthen your hygiene monitoring program.

We’re Here to Help
From implementation to everyday use, we provide the tools and support you need for confidence at every step:
- Virtual and on-site support
- Online product training
- Product spec sheet
- Videos for easy tips on cleaning and maintenance