Neogen’s COW program returns

November 01, 2013

CONTACT: Greg Hastings, Neogen Corporation, 517.372.9200

LEXINGTON, Ky., Nov. 1, 2013 — Distributors can take advantage of a popular incentive program for a chance to win a cool $500.

In its fourth year, Neogen’s COW (calving, obstetrics and working) program combines two Neogen programs into one simple plan with reduced pricing. This program covers a range of items and includes some of Neogen’s best selling products. Each $2,000 of COW program products sold will earn distributor sales representatives one entry into a drawing for a $500 gift card.

“Simply put, the COW program saves distributors time and money with conveniently reduced pricing,” said Neogen’s Greg Hastings. “Neogen is happy to offer this great program and the chance to win a great prize to our distributors.”

Products in the COW program include:

Calving products

Dr. Frank’s® calf puller (Neogen item 3002) – The original obstetrical instrument developed by B.N. Frank, DVM, provides traction on the calf and counterthrust on the cow, assisting in the natural birth process.

SyrVet ratchet-style calf puller (Neogen item TA850) – The puller’s deep grooved, nickel plated rods allow for positive ratchet action and easy clean up. It also features a reinforced breech and extended release arms, which make it safe and easy to use.

Obstetrics products

CAI-PAN mint udder cream (Neogen item TA1886) – This herbal product helps reduce swelling associated with udder edema. Results can be seen within 12 to 24 hours.

PolyPetite™ OB sleeve (Neogen item P125-P) – This small-hand sleeve fits slimmer through the fingers, wrist and arm. Also continuing this year, 10 percent of the proceeds from the sale of PolyPetite sleeves will go to breast cancer research.

Working products

JOLT® electric livestock prods – JOLT prods are lightweight and feature an ergonomic grip. Accessories such as prod shafts and sorting paddles also are available.

The COW program runs from Nov. 1 through Feb. 28, 2014. The winner will be announced April 4, 2014.

Neogen Corporation (Nasdaq: NEOG) develops and markets products dedicated to food and animal safety. Neogen’s Animal Safety Division is a leader in the development of animal genomics along with the manufacturing and distribution of a variety of animal healthcare products, including diagnostics, pharmaceuticals, veterinary instruments, wound care and disinfectants.


Category: Solutions