NEOGEN, American Hereford Assn. announce educational partnership

July 16, 2020

CONTACT: Clint Mefford, NEOGEN, cmefford@NEOGEN.com
Diane Meyer, American Hereford Assn., dmeyer@hereford.org

LINCOLN, Neb., July 16, 2020 — NEOGEN Genomics and the American Hereford Association (AHA) are announcing the launch of an educational partnership to help association members make the best use of the rapidly evolving genomic tools available to them.

Through the partnership, AHA members will have expanded access to NEOGEN’s genomics expertise at in-person AHA-sanctioned conferences and other meetings, as well as via on-line events and resources.

“We are very pleased to announce our expanded partnership with the American Hereford Association,” said NEOGEN’s Director of Marketing and Sales Tom Schultz. “Just as beef producers seek constant improvement as they move from one generation of animals to the next, we constantly seek to improve the products that we offer the beef industry from one generation to the next. It can be difficult for producers to keep up with the latest genomic technology. This effort is intended to make it easier for Hereford producers to learn about the latest innovations — and what it means to them.”

There will also be educational opportunities for junior members to learn about the concept of genomic testing for genetic improvement. 

“The AHA looks forward to the opportunity and potential growth associated with the partnership,” said Jack Ward, AHA executive vice president. “As DNA technology evolves, this partnership will allow our members to stay current on proper DNA extraction along with its value for genetic improvement.”

NEOGEN’s GeneSeek Genomic Profiler™ portfolio provides seedstock producers, breed associations, and genetics suppliers with the best tools on the market for DNA testing in cattle. Highly accurate genomic-enhanced expected progeny differences (GE-EPDs) improve sale results, genomically assist seedstock selection, and accelerate breed improvement — which ultimately impacts a producer’s bottom line.

The American Hereford Association, with headquarters in Kansas City, Mo., is one of the largest U.S. beef breed associations. The not-for-profit organization along with its subsidiaries – Certified Hereford Beef (CHB) LLC, Hereford Publications Inc. (HPI) and American Beef Records Association (ABRA) – provides programs and services for its members and their customers, while promoting the Hereford breed and supporting education, youth and research. For more information about the association, visit Hereford.org.

NEOGEN Corporation (Nasdaq: NEOG) develops and markets products dedicated to food and animal safety. NEOGEN’s worldwide genomics operations deliver innovative, affordable DNA testing for the discovery and commercial application of genomic advances that enhance the safety and abundance of life. DNA testing services are provided for food safety, animals, aquaculture, agronomy, forestry and horticulture, as well as supporting the research institutions and organizations serving these industries. See more at http://genomics.NEOGEN.com/en/.

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Category: Acquisitions, Solutions