October 26, 2018

If the haunted Halloween corn maze on the outside of town is too spooky for your liking, never fear — one ice cream company has an alternative tour that’s perfect for the faint of heart, or at the very least the sweet-toothed.

Ben & Jerry’s, an American company known for its wide array of ice cream, frozen yogurt and sorbet flavors, has built what it calls the Flavor Graveyard near its headquarters in Waterbury, Vermont. Within, visitors can tour gravestones for 40 of Ben & Jerry’s discontinued flavors, like “Bovinity Divinity,” “Dastardly Mash,” “Peanuts! Popcorn!” and “Economic Crunch.”

“Ben & Jerry’s is known for outrageous, chunky, funky flavors,” the company said in a statement. “But experimentation comes with risk, and not everybody likes our edgier ideas. Like everything else, ice cream flavors have a beginning and an end.”

Each flavor is memorialized with a poetic epithet at its gravesite. The headstone of “Crème Brûlée” declares:

“Pardon our French, but we still swear
Our Crème Brûlée was beyond compare.
We also swear we don’t know when
the Crème de la Crème will rise again.”

The company invites mourners to pay their respects to the “dearly de-pinted” at the graveyard, which was first installed in 1997. But if you can’t make it to Vermont, you can tour the “ceme-dairy” online. Those who do make the trek to the ice cream factory at the company’s Vermont headquarters this Halloween, though, will receive a sample of a special seasonal flavor, “Pumpkin Pie.”

And if you see a flavor interred at the cemetery that you think should be reinstated, you can vote online to resurrect your favorite. The most popular choice will be brought back from the dead, Ben & Jerry’s says.


Category: Food Safety