Marketing - Food Safety

Department: Marketing

Manager: Marketing Manager

The main area of responsibility is Marketing & Communications for the Food Safety business in Korea. This role works closely with Product Management and other Marketing functions. To succeed in this role, you will need good scientific understanding, excellent oral and written communication skills, organisation, and project management skills. You will need to be creative and commercially astute with an eagerness to learn. A team player with strong interpersonal skills.

Essential Duties & Responsibilities:

(Additional duties may be assigned depending on experience)

  • Creation and implementation of marketing plans, integrating Digital to deliver on brand objectives and drive business growth.
  • Execute effective marketing campaigns, product launches and initiatives, deploy active promotion of agreed products through appropriate channels.
  • Stay up to date on the latest industry trends and practices, know your target customers. Develop your knowledge of products and services, their features and benefits and relationships to their environment to ensure USPs, positioning and value propositions are reflected in marketing output.
  • Proactively research, identify, source, and develop content that demonstrates the benefits of and explains the science, technology, and knowledge-led application of promoted products.
  • Create, write, and edit persuasive marketing materials – including newsletters, web content, press releases and white papers.
  • Work closely with the marketing team and sales managers/product managers/business development to ensure all stakeholder views are represented and initiatives fully aligned.
  • Work with the MARCOM team in the USA to ensure a coordinated approach.
  • Work collaboratively with marketing colleagues including, digital, graphics and events.
  • Collaborate with PM on NPI processes as required to plan and execute successful product launch.
  • Monitor and seek out new tools, media channels and partners that will help to promote our products and reach target markets.
  • Assist in carrying out market research and customer surveys to assess demand, brand positioning and awareness.

Job Requirements/Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.  The requirements listed below are representative of the knowledge, skill and/or ability required.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Ability to research, gather and synthesize technical/scientific background information to produce well-rounded content in a style appropriate to the publication/communication channel and its audience.
  • Good understanding of core and digital marketing principles.
  • Strong oral and written communication skills. The ability to translate complex scientific information into clear, easy to communicate stories and messages.
  • A sound appreciation of content marketing and what makes it effective.
  • Excellent organization and project management skills.
  • Deadline-driven, well-organised, focused, self-disciplined and pragmatic, with the ability to prioritise workload and recognise when detail really matters.
  • Commercially astute with an entrepreneurial mind-set.
  • Can-do, enthusiastic, collaborative, and friendly attitude with a strong desire to improve own skills base and find improved ways of working for the benefit of the business.

Education and/or Experience:

  • Minimum Qualification: A Bachelor's degree level of education
  • A further post graduate qualification in Business, Sales or Marketing or relevant experience, would be an advantage
  • 3+ years marketing experience
  • Working experience for the diagnostic/analytical/microbiological products & service preferrable
  • B2B and B2C marketing experience preferrable

Language Skills:

Excellent communication (Verbal & Written) skills essential

Language skills – English (essential).

  • Good written English & grammar essential.

Mathematical & Computer Skills:

Good mental arithmetic and a good level of numeracy.

Proficiency with Microsoft Office applications:

  • Very proficient Word, PowerPoint essential.
  • Competent in Excel.

General Requirements:

  • Must be highly motivated, driven with excellent organization skills and the ability to work as part of a team, as well as on own initiative.

Neogen Corporation is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.