Digital Marcom


Develop and implement integrated communications programs that align with business and marketing strategies and objectives to enable profitable and sustainable growth. Tactics will include advertisements, collaterals, videos, trade shows and events, technical conferences, external speaking opportunities, product PR, social and digital media etc. The incumbent will also partner with corporate communication team to share knowledge and provide the required support.

  • Product Launch
    • Work together with product managers on product phase in/out, brochures, videos, product labels required for product launch, and activity planning
  • Event
    • Support exhibition, seminar and congress etc., - Contract signing, invitations, panel preparation, brochure design and printing etc.
  • Digital Marketing
    • § In charge of social media accounts such as Wechat, foodmate, baidu etc. Work together with US communication team to develop, translate, organize and post web contents
      • PPC at Baidu and ‘design projects’ for advertising campaigns, videos on YouKu (translation/subtitling);
      • Updating company website with press release information; additions to website

      • Online advertisement
      • Others MarCom
      • Managing giveaways and other printings
      • Integration of different divisions into China marketing strategy and product launches
  • Website maintenance



  • Expertise building and managing marketing automation campaigns – Eloqua, Salesforce
  • Experience with content management systems – Adobe DAM, YouTube, Vimeo
  • Experience working with collaboration tools – Salesforce, Workfront, Jira or Teams to submit requests to Digital Operations / GSC
  • Experience with leading demand generation platforms – Google, Facebook, LinkedIn
  • Familiarity with key reporting tools – PowerBI, Adobe, Google Analytics


Neogen Corporation is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.