According to the article “Organic Checkoff: Is it What’s for Dinner?” The United States Department of Agriculture is currently proposing a redirection of funds from general checkoff programs to instead be used for promotion and research in organic foods.
Checkoffs are defined as a percentage of farmer’s income that is then used by the USDA for promotion and research in the farmer’s industry. For example, previous campaigns such as, “Got Milk?,” “Pork. The Other White Meat,” and “Beef: It’s What’s for Dinner,” were all checkoff programs.
Those in favor of creating this new checkoff believe that it would both encourage other American farmers to use organic practices as well as increase consumer consumption. Laura Batcha, Executive Director at the Organic Trade Association agrees that an organic checkoff program could increase the production of organic foods in the U.S. [ More ... ]