| CONTACT: Laura Baas,
OTC Marketing Manager,
800/621-8829 |
New Havoc-XT combines superior shape, durability and lethality
LEXINGTON, Ky., June 28, 2004 —
Neogen Corporation’s new Havoc-XT Blok combines a powerful
active ingredient with a superior shape and weather resistance to
form an outstandingly useful and effective rodenticide.
Havoc-XT is a uniquely-shaped low
profile block that fits better than competitive products in narrow
cracks and crevices, and features many sharp edges and grooves for
easy gnawing. Because of superior durability and weather resistance,
Havoc-XT is one of only a few products approved for sewer and drain
usage.
"The ability to take potent rodent
control to the rodents, wherever they may be, in whatever adverse
environment they may live, greatly increases the effectiveness of
a rodenticide and its usefulness," said Joe Corbett, Neogen’s
Director of Animal Safety Sales and Marketing. "Havoc-XT represents
the next generation of rodenticides that blends the best features
of previous products to create a superior rodenticide."
Havoc-XT combines brodifacoum, the
strongest anticoagulant rodenticide available, with a special mixture
of highly attractive and palatable bait ingredients. The result
is a superior, single-feed rodenticide with a bait delivery system
that is unique to Havoc, and is unsurpassed by any other brand.
Research has shown that as little as 2% of Havoc-XT’s 20-gram
block is lethal to a 25-gram mouse, and as little as 7% of the block
is lethal to a 250-gram rat. Rodenticides featuring other active
ingredients require much higher doses to be effective.
Havoc-XT is intended for the control
of rats and mice in and around homes, and industrial, commercial,
agricultural and public buildings. The product can be easily secured
in a bait station, or on rods or wires, to keep the product securely
in place. The product is also dyed a dark blue to minimize its attractiveness
to non-target species, and contains Bitrex, a powerful human taste
deterrent.
Havoc-XT adds to Neogen’s complete
line of rodenticides that also includes Havoc pellets, Ramik diphacinone
nuggets, bars and disposable bait systems, and Prozap zinc phosphide
pellets.
Neogen Corporation (Nasdaq: NEOG) develops and markets products
dedicated to food and animal safety. Neogen’s Animal Safety
Division markets a complete line of diagnostics, veterinary instruments,
veterinary pharmaceuticals, nutritional supplements, disinfectants,
and rodenticides.
|